Professionals CEO's plan. That's how they guarantee the results they create in their business. Winging it doesn't cut it for them.
Why?
Would you trust a surgeon to do any procedure on you without a plan? Or would you get on a plane where the pilot would just want to "wing it" to the destination rather than follow a meticulous flight plan? I wouldn't.
The same goes with your clients. They want to trust their money with a professional who takes helping them seriously enough to have a plan about it. What kind of plan? Find out in this episode :).
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