Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Episodes
388 episodes
EP 194 - Win-Win Partnerships: The Hidden Growth Strategy Most Business Owners Miss
In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertisin...
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Episode 194
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17:23
MM 194 - From corporate leader to full-time coach (my story)
Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream...Back in 2019, my...
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3:48
EP # 193 - The Art of Hair Sculpting: Building an International Brand Through Social Media with Lina Waled
Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creat...
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27:44
MM 193 - Why Your Marketing Isn't Working (And How to Fix It)
Have you ever wondered if you're just spinning your wheels with your marketing strategies? 🤔In this Maggie's Moment, I'm breaking down the three critical elements that determine whether a marketing strategy you picked is truly working.
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4:20
EP # 192 - Time Management for Business Owners and CEO's - The 5-Step Formula to Take Control of Your Schedule
The Time On Demand Formula: How Successful CEOs Create More Hours in Their DayTired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand ...
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Episode 192
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26:36
MM 192 - From Side Hustler to Entrepreneur CEO Mindset (My Story)
In this special bonus episode, Maggie shares her personal transformation story and reveals how a crucial mindset shift changed everything in her business - even before leaving her corporate career. Learn the exact moment that turned...
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3:58
EP # 191 - From Excel Expert to Entrepreneur: How a Side Hustle Became a Freedom Business
Join Maggie Perotin in this special episode of the Diamond Effect Podcast featuring Stefanie Carroll, a successful member of the Diamond Effect coaching group. Stefanie shares her journey from being a part-time corporate employee to becoming th...
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Episode 191
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28:12
MM 191 - Beyond Peak Season: How Top Service Businesses Stay Profitable Year-Round
In this Maggie's Moment:• Why seasonal fluctuations don't have to mean financial uncertainty• Real examples of service-based businesses that overcame seasonal challenges• 3 actionable strategies to create consistent revenue streams<...
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3:25
EP # 190 - Mastering Business Consistency: From Side Hustle to Successful Enterprise
In this episode, Maggie reveals why consistency is the foundational skill every entrepreneur needs to master first, even before marketing and sales. She shares how strategic consistency can transform your business results and explains why simpl...
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Episode 190
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19:22
MM 190 - Stop Being Busy: 3 Secrets to 10X Your Productivity
"I'll do it when I have more time" - Sound familiar?The truth is, successful business owners don't have more hours in their day - they just have a different relationship with time.In this Maggie's Moment, I'm sharing my proven s...
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4:03
EP # 189 - Beyond the Comfort Zone: My Journey to Legacy Makers TV & What It Taught Me
🎬 In this episode, Maggie shares her exciting journey and behind-the-scenes experience of being featured in the upcoming documentary "Legacy Makers" by Inside Success Studios.Key Highlights:How an Instagram casting call led t...
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Episode 189
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23:08
MM 189 - Why Your Service Business Needs BOTH Marketing AND Sales to Thrive
'Just focus on marketing!' 'No, sales is all you need!'Ever heard these conflicting pieces of advice? Here's the truth: Your service business needs BOTH to thrive.In today's Maggie's Moment, I break down: ...
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4:26
EP # 188 - The Strategic Shift: Moving from Owner-Operator to Visionary CEO
Are you ready to transform from a hands-on business owner to a strategic leader? In today's we'll dive deep into the crucial transition every business owner needs to make to create a sellable asset.🔑 Key Takeaways:• Signs you're stu...
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Episode 188
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2:44
MM 188 - Small Players, Big Impact: Business Lessons from DeepSeek's AI Success
In this Maggie's Moment bonus episode, discover how a small AI startup's recent success story provides powerful lessons for service-based business owners. Learn why you don't need massive resources to make a significant impact in yo...
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3:42
EP # 187 - From Owner-Dependent to Owner-Free: Your Roadmap to Making Your Business a Valuable Asset
In this episode, Maggie dives deep into the essential components that make your business not just profitable, but highly sellable. Whether you're planning to sell in the near future or just starting out, these insights will help you...
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Episode 187
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26:35
MM 187 - Strategic Risk Management: Building a Valuable, Sellable Business
In Today's Maggie's Moment, we dive into how smart risk management directly impacts your business's value and sellability. Learn practical strategies to navigate current political and economic changes while building a more resilien...
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3:12
EP # 186 - Staying Focused and Aligned: Monthly to Quarterly Business Success
Discover the secret sauce behind consistent business growth! In this power-packed episode, Maggie Perotin reveals how successful business owners consistently hit their goals monthly and quarterly. Learn the exact system to transform yo...
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Episode 186
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15:11
MM 186 - Your Monthly Business GPS Check
Your Monthly Business GPS Check!Do you ever feel like you're driving your business without checking the GPS? That's exactly what happens when we skip our monthly reviews! Here's why they're crucial for your busines...
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4:08
EP # 185 - Building Your Service Business Machine: The Path to Operational Excellence
In this value-packed episode, discover how to maintain and improve service quality while scaling your business. Learn about the three essential pillars that create operational excellence: People, Processes, and Systems.Key High...
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Episode 185
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30:26
MM 185 - 3 Hidden Keys to Scale Your Service Business (Without Burning Out)
In this power-packed Maggie's Moment, discover the three essential pillars for scaling your service-based business sustainably. Perfect for entrepreneurs who want to grow their businesses without sacrificing their well-being or working longer h...
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5:14
EP # 184 - Leadership Strategies for Service Business Owners: Building Teams That Drive Growth
In this episode, business and leadership coach Maggie Perotin shares valuable insights on building and leading high-performing teams in service-based businesses. Drawing from her extensive corporate leadership experience, Maggie provides practi...
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Episode 184
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25:55
MM 184 - The Heart of Business Growth: Simple Leadership Principles That Work
Ever caught yourself thinking leadership is just for "corporate types"? In this Maggie's Moment, Maggie talks about how service-based business owners can transform their businesses through essential leadership principles. ...
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3:48
EP # 183 - Essential Systems for Scaling a Service Business
Want to scale your service business without working 24/7? In this value-packed episode, discover the three core systems that will transform your service business from overwhelming to streamlined!What you'll learn: <...
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Episode 183
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20:22
MM 183 - The Power of Daily Success Habits: Transform Your Business in 15 Minutes a Day
Discover how a simple 15-minute evening review habit can transform your service-based business from chaotic to strategic in this Maggie's Moment. 🔑 Key Points: • The impact of daily habits on business success • Why...
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3:17
EP # 182 - The Orchestra Effect: Scaling Your Service Business Beyond Solo-preneurship
In this first episode of 2025, Maggie discusses how to scale your service business beyond solopreneurship, comparing the process to conducting an orchestra rather than being a solo player.⭐ Key Benefits of Scaling:Create a se...
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Episode 182
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36:14