Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Episodes
501 episodes
Episode 250 Special - What I’m Building Behind the Scenes (New Curriculum + More)
We made it to Episode 250! I honestly can’t believe I’m saying that. 250 weeks of showing up, recording, teaching, learning, and building this community with you. So today’s episode is a little differen...
Your Mission Matters. But So Does Your Life - MM 250
Your mission matters deeply. And so does your life. Entrepreneurship is delayed gratification by design: you’re planting seeds now that may not bloom for months (sometimes years). So yes, keep showing up and doing the work… but don’...
5 Ways to Accomplish More in Less Time (Without Hustling Harder) - EP # 249
If you’ve been telling yourself, “I just need more time,” this episode will help you.Most business owners don’t have a time problem—they have a clarity problem, a focus problem, and a systems problem. <...
How to Avoid Feat and Famine Cycles in Your Service Business - MM 249
The busier you get, the less time you have to build your future.And that's the trap.You're so focused on delivering for today's clients that you forget to nurture tomorrow's pipeline. Then one month you're drowning, the next month...
Be Scared and Do It Anyway: Courage, Leadership, and Sales in Construction with Kate Selbie - EP # 248
In this episode of the Diamond Effect Podcast, Maggie sits down with Kate Selbie, owner and Strategic Director of Stybek Roofing, for a powerful conversation about what it really takes to lead, sell, and grow in a male-dominated industry.
Your First $100K Isn't a Just Financial Milestone. It's a Leadership One - MM 248
$37,500 to $100K in corporate in 10 years. Zero to $100K in my business in 4 years.But it was not just about the money. It was about who I became on the way there.When you hit that first $100K milestone, everything changes—your pe...
How to Reach Your First $100K in Business and Why It Matters - EP # 247
In this episode, Maggie shares why reaching your first $100K in business is about more than revenue. It is a leadership milestone that changes how you see yourself, how you lead, and how you grow your business.She breaks down what often ...
Quarterly Business Review for Small Business Owners: What to Keep, Change, or Improve - MM 247
Maggie shares why sustainable growth comes from studying both what’s working and what’s not in your small business. She walks through how to review your strategies, measure results, test changes, and make smarter decisions instead of switching ...
The Happy Middle: How to Create Better Results with More Balance in Business and Life - EP # 246
In this episode, Maggie talks about why so many business owners swing between extremes in the way they work, lead, market, set goals, and grow their businesses.From going all in and burning out to pulling back completely and losing momen...
Why I Don’t Believe Business Owners Should Outsource Social Media - MM 246
Most business owners want to outsource social media as fast as possible.I think that’s a mistake. Your voice, your story, and your connection with your audience should not be handed off too soon.That’s exactly what I’m talking a...
From Elevator Pitch to Global Events - How Jocelyn Flanagan Built a World-Class Events Company - EP # 245
In this episode of the Diamond Effect Podcast, Maggie sits down with Jocelyn Flanagan, Founder and Executive Producer of e=mc² events, to talk about entrepreneurship, creativity, leadership, and what it really takes to build a company that last...
The Secret to Balancing All the Roles Life and Business Demand - MM 245
We wear so many hats in life and business.Parent. Partner. Entrepreneur. Marketer. Salesperson. Leader.What helps me move through all those roles with more ease is staying grounded in one core identity. For me, that identity i...
Self-Development: The Secret Accelerator for Business Success - EP # 244
What if the biggest breakthroughs in your business had not much to do with tactics or strategy and everything to do with you?In this episode, Maggie dives deep into the real, research-backed reason self-development isn’t just “nice to ha...
How Women Service Business Owners Can Finally Earn $100K, Without Burning Out or Chasing Trends - MM 244
Still not making the money you hoped for when you started your business?It’s not about working harder or chasing the next shiny tactic. It’s about mastering the basics that actually move you forward.Ready to finally break through to...
The Power of Women-Owned Businesses: Stories, Stats, and What’s Next - EP 243
In this special International Women’s Day episode, Maggie shares the inspiring rise of women entrepreneurship, backed by powerful stats and deeply personal stories. From her own journey as an immigrant and corporate leader turned business owner...
The Secret to Balancing All the Roles Life and Business Demand - MM 245
We wear so many hats in life and business.Parent. Partner. Entrepreneur. Marketer. Salesperson. Leader.What helps me move through all those roles with more ease is staying grounded in one core identity. For me, that identity is l...
One Shift Turns Slow Business Seasons Into Your Biggest Growth - MM 243
Are you experiencing a slower season in your service business? Don’t settle in. Use it to spark your next wave of growth. This one mindset shift can turn downtime into your best opportunity yet.Ready to get moving? Tune in n...
Are You Targeting the Right Ideal Clients? 5 Common Mistakes and How to Avoid Them - EP # 242
Struggling to attract high-quality clients, even though you’re working hard on your marketing? You’re not alone! In this episode, Maggie breaks down the five most common mistakes small service business owners make when it comes to d...
From Doubt to Demand: The Secret to Confident & Authentic Sales - MM 242
Struggling to sell your services, even though you know you’re good at what you do? The missing piece might be your own belief. In this Maggie’s Moment, I break down why conviction in your offer is the foundation of confident, authentic sales—an...
Handling Business Challenges with Calm. Resilience Strategies for Sustainable Growth - EP # 241
What if the real secret to sustainable business growth isn’t just strategy or hustle, but your ability to stay calm and resilient when challenges hit?In this episode, Maggie dives deep into the emotional side of entrepreneurship, sharing...
Vision Overwhelm - Why Your Goals Might Be Holding You Back - MM 241
Ever feel like your long-term vision is so big, it actually keeps you stuck? In this episode, I’m breaking down why big dreams sometimes lead to overwhelm and procrastination—and how you can flip the script. Learn how to use your vi...
Networking and Visibility for Introverted Entrepreneurs: How to Build Confidence and Connections - EP 240
You don’t have to be a natural extrovert to build a powerful network and grow your service business. Start with what feels authentic, expand your comfort zone one step at a time, and remember: every entrepreneur can learn to get visible and con...
The Real Reason the Content for Your Service Business Gets Likes but No Clients - MM 240
If your content sounds smart but isn’t converting, this episode is for you.In this short Maggie’s Moment, Maggie breaks down why “good” content often fails to attract the right clients — and what actually builds trust instead. You’ll lea...
Are You Holding Your Service Business Back? How to Identify (and Fix) Bottlenecks - EP # 239
Are you the bottleneck in your own business growth? In this episode, Maggie breaks down the most common ways service-based business owners unknowingly slow down their own progress—and what to do about it. Learn how to spot where you...