Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP # 168 - 5 Common Mistakes Service-Based Businesses Make That Undermine Client Satisfaction
In this episode, we’re exploring five ways service-based business owners may be unintentionally underserving their clients—and missing opportunities to deliver exceptional value. If you’ve ever wondered why your clients aren’t fully engaged or loyal, this episode will help you uncover some hidden reasons.
Key Takeaways:
- Lazy Marketing Isn’t Serving Your Clients
Too often, business owners rely on generic marketing strategies—like holiday posts and surface-level content—that fail to connect with their ideal clients truly. We discuss how taking the time to understand your client's goals, pain points, and desires creates immense value by helping them feel heard and understood. When your marketing is client-centric, it makes clients feel seen and gives them hope that you can help solve their problems. - Ignoring the Customer Journey
When was the last time you reviewed your customer journey from start to finish? If it’s been a while—or never—chances are, there are missed opportunities to improve how your clients experience your business. You'll learn a few ideas of how to improve that journey, so simple that you can implement them today. - Making Business Decisions Without Client Impact in Mind
Every change you make in your business has the potential to affect your clients, sometimes in surprising ways. We’ll dive into one unexpected example: not raising your prices. While it might seem like you’re doing clients a favor by keeping prices low, it could devalue your service in their eyes. We explore how considering client impact before making decisions is key to delivering consistent value. - Not Taking Care of Yourself as a Leader
Your well-being as a business owner directly influences how you serve your clients. If you’re burned out or overwhelmed, you simply won’t have the energy or mental bandwidth to innovate or improve your services. This episode touches on the importance of self-care and personal growth, and how investing in yourself as a leader can lead to better client outcomes. - Failing to Build Strong Client Relationships
Clients want to feel valued beyond the transaction. Building and maintaining strong relationships with your clients isn’t just about delivering services—it’s about creating long-term loyalty and trust. We talk about strategies for cultivating deeper relationships and why they’re essential for sustained business growth.
And if you're ready to double your small service business, with happy and loyal clients, while creating a work-life balance for yourself, book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call, and let's talk about how I can help you get there.
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