Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP # 177 - From Accidental Discovery to Thriving Business: A Client Success Story with Jennifer Illsley-Hall, owner of Deliberate Decisions
In this inspiring episode, Maggie Perotin interviews Jennifer Jennifer Illsley-Hall, founder of Deliberate Decisions, a professional organizing company.
Jennifer shares her remarkable journey from accidentally discovering her natural organizing talents to building a successful professional organizing business in British Columbia, Canada.
Tune in to this episode to learn how vulnerability, trust, and professional guidance can transform both clients' lives and business growth.
Key Highlights:
[00:01:00] - Jennifer's origin story: How an accidental closet organization led to a business
[00:04:00] - Why hiring a professional organizer makes sense
[00:05:00] - The importance of vulnerability in transformation
[00:07:00] - Powerful transformation story of one of Jennifer's clients
[00:13:00] - Jennifer's business transformation through coaching
[00:18:00] - Overcoming the fear of public speaking
[00:22:00] - The power of strategic partnerships
[00:25:00] - Future vision and business growth
Key Takeaways:
• Not everyone has natural organizing abilities - it's a unique skill set worth outsourcing
• Professional organizing often addresses deeper life transitions and emotional needs
• The importance of building trust and creating safe spaces for clients
• How business coaching can transform both personal confidence and business results
• The value of pushing through comfort zones for business growth
Notable Quote: "Vulnerability is absolutely key to a really awesome transformation." - Jennifer
About Jennifer Illsley-Hall and Deliberate Decisions:
Jennifer serves clients throughout the Lower Mainland and Greater Vancouver area, specializing in:
• Home organization
• Downsizing/Upsizing assistance
• Moving services
• Estate clearings
• Professional decluttering
Connect with Jennifer:
https://www.deliberatedecisions.ca/
IG - https://www.instagram.com/deliberatedecisions/
LinkedIN - https://www.linkedin.com/in/jennifer-illsley-hall-professional-organizer/
Ready to Transform Your Business Like Jennifer?
Book a free consultation with Maggie Perotin at https://stairwaytoleadership.com/ and discover how business coaching can help you achieve similar results. Jennifer doubled her revenue in just one year - you could be next!
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