Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

MM 194 - From corporate leader to full-time coach (my story)

Maggie Perotin

Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream...

Back in 2019, my reality looked like this:
• Leading a high-stakes corporate team
• Starting my coaching journey
• Completing my MBA
• Raising young school-aged children during COVID

The doubt and overwhelm were real. But then everything changed when I developed:

🔑 Time on Demand Framework
Instead of trying to 'find' time, I created it

🔑 DREAM-PLAN-DO Model
Turned overwhelming goals into organized action steps

🔑 Business Owner First Marketing
Built a client pipeline that worked with MY schedule

In 2022, I made the leap to full-time coaching on MY terms. 

Now I help others do the same.

👉 If you're building a side hustle or thinking about monetizing your skills...

Drop a comment below:
💭 What's your side hustle?
💭 Why did you start it?


P.S. Want to learn more about building a successful business alongside your career? Join me for "The Side Hustle Transformation Blueprint" masterclass on April 8th at 11 AM EST, where I'll share more of my journey and reveal the exact strategies that worked for me and my clients. Secure your spot here -  https://www.eventbrite.ca/e/the-side-hustle-transformation-blueprint-tickets-1244867886359

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