Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP # 200 - From Zero to Consistent Gigs: Growing a Music Business While Working Full-Time and Raising a Family with Jay RK
🎉 Celebrating 200 Episodes of Diamond Effect Podcast!
In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life.
Key Discussion Points:
🎸 Building a Creative Business (0:00-5:00)
- Starting from zero network as an immigrant entrepreneur
- Evolution from YouTube channel to live performances
- Growing from one monthly gig to regular weekly bookings
- Innovative approach to audience engagement through QR code song requests
💼 Business Growth Strategies (5:00-13:00)
- Effective venue outreach and follow-up techniques
- Building relationships with venues and private event clients
- Balancing multiple revenue streams (bars/restaurants vs. private events)
- Using creativity as a business advantage
⚖️ Work-Life Integration (13:00-19:00)
- Managing a side business while working full-time
- Starting small with realistic commitments
- Prioritizing without sacrificing quality
- The importance of having a supportive partner
❤️ Relationship Dynamics (19:00-24:00)
- Supporting each other's entrepreneurial journeys
- Maintaining open communication
- Creating habits for staying connected (daily walks)
- Building trust through consistency
👨👩👧👦 Parenting & Business (24:00-31:00)
- Nurturing relationships in a blended family
- Showing authenticity as a parent-entrepreneur
- Connecting with children through shared interests
- Maintaining consistency while being available
🎵 Where to Find JF's Music:
- Streaming platforms: Search for "Rockin Krolik" (K-R-O-L-I-K)
Spotify - https://open.spotify.com/artist/2geMzqZhDmDnfcUIANhOyx
Apple Music - https://music.apple.com/us/artist/the-rockin-krolik/1449242861 - YouTube: @therockinkrolik
- Live performances: Greater Toronto Area
💡 Key Takeaways:
- Start small and build gradually
- Maintain consistent follow-up with potential clients
- Create systems for balancing multiple priorities
- Stay authentic in both business and family life
- Keep communication channels open with your support system
🎯 Action Steps for Creative Entrepreneurs:
- Begin with manageable commitments
- Document your progress
- Create follow-up systems
- Build support networks
- Establish communication routines
Connect with JF:
https://www.therockinkrolik.com/
IG - https://www.instagram.com/therockinkrolik/
Connect with Maggie:
https://www.stairwaytoleadership.com/
IG - https://www.instagram.com/maggie.perotin.s2l/
LinedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/
#DiamondEffectPodcast #CreativeBusiness #Entrepreneurship #WorkLifeBalance #FamilyBusiness #MusicBusiness #SideHustle #BusinessGrowth
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