Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 204 - 4 FREE Ways to Stand Out & Build Unshakeable Client Trust
Discover 4 zero-cost strategies that separate true professionals from their competition and build lasting client trust. These foundational practices transform how clients perceive your business and create the credibility needed for premium positioning.
Key Topics Covered:
• Honor Your Commitments - From punctuality to project delivery, consistency builds credibility
• Regulated Emotional State - Show up with calm confidence that allows you to be present and logical
• Proactive Communication - Anticipate challenges and communicate solutions before problems escalate
• Own Your Mistakes - Take full responsibility without deflecting to build respect and credibility
Ready to implement professional systems that attract premium clients?
Book your complimentary consultation here - https://www.stairwaytoleadership.com/
"Want to know the secret that separates true professionals from everyone else? It's not your credentials, your fancy website, or expensive tools. Today I'm sharing 4 things that cost absolutely nothing but will make you stand out from your competition and build unshakeable trust with your clients."
[INTRO - 0:15-0:25]
"I'm Maggie Perotin, and this is your Maggie's Moment - quick insights for service-based business owners who want to scale with intention."
[MAIN CONTENT - 0:25-1:40]
"First: Honor Your Commitments - ALL of Them."
"From showing up to meetings on time to delivering projects when promised. True emergencies should happen less than 5% of the time. Don't overcommit. Your word is your bond, and consistency builds credibility."
"Second: Show Up in a Regulated Emotional State."
"Calm confidence is magnetic. When our emotions run high - whether we're too excited, worried, or sad - our intelligence drops. We can't focus or be present for our clients. This isn't about being inauthentic - it's about respecting your clients enough to prepare yourself mentally before meeting them."
"Third: Anticipate and Communicate Proactively."
"Life isn't perfect - challenges will happen. The moment you see a potential delay or issue, communicate immediately with solutions already thought through. Don't wait for clients to discover problems themselves."
"Fourth: Own Your Mistakes Completely."
"No deflecting, no blaming circumstances. Take ownership, create solutions to prevent it from happening again, and communicate transparently. This builds respect and gives you credibility when challenges arise that aren't your fault."
[CLOSE & CTA - 1:40-2:00]
"These four practices cost nothing but transform how clients perceive you. They're the foundation of the T.O.P. CEO approach - building systems that create trust and scalable success.
Ready to implement professional systems that attract premium clients? Book your free discovery call
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