Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 205 - The Mid-Year CEO Upgrade: Who You Need to Become
We're halfway through 2025 - time for your most important business review yet. While most entrepreneurs focus on improving their numbers, the real breakthrough comes from upgrading the CEO within themselves first.
Maggie shares why your first six months don't determine your success and reveals the one question that can transform your second half.
KEY TAKEAWAYS:
• Why being "behind" on your 2025 goals might actually be an advantage
• The difference between reviewing your business vs. reviewing yourself as a leader
• How to identify the leadership gap between where you are and where you need to be
• Why pivots happen faster when you own your own business
• The CEO-level question that changes everything: "Who were you vs. who do you need to become?"
ACTIONABLE STEPS:
- Pause and reflect: Who were you as a leader in the first 6 months?
- Define: Who do you need to be in the second half to hit your goals?
- Identify the gaps between these two versions of yourself
- Choose ONE leadership behavior to implement starting tomorrow
CONNECT WITH MAGGIE:
Ready to bridge the gap between who you are and who you need to become? Explore Maggie's T.O.P. CEO Framework at https://www.stairwaytoleadership.com/
This episode is part of Maggie's Moment - your weekly dose of quick, actionable business insights in 3 minutes or less.
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