Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
EP # 206 - Beyond Marketing: The 10 Client Retention Mistakes Costing You Thousands
EPISODE OVERVIEW:
Marketing brings clients in, but what if your business is like a leaky balloon?
No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially crucial for businesses scaling past six figures.
KEY TOPICS COVERED:
The 10 Ways You're Losing Clients:
- Not Offering Next Appointments - Make rebooking easy at service completion
- Missing Email Marketing - Nurture relationships between visits
- Poor Sales Skills & Process - Transform 30% conversion to 80% like Maggie's home services client
- Transactional Mindset - Focus on experience, not just transactions
- Wrong Staff Hiring - Look beyond technical skills to attitude and culture fit
- Inadequate Staff Training - Align team with mission, vision, and brand values
- No Cancellation Policy - Professional policies show structure and professionalism
- Poor Follow-Up Systems - Reminder systems and rebooking processes
- Lack of Relationship Building - Connection creates loyalty beyond price competition
- Missing Upsell Opportunities - Proactively identify and address additional client needs
FEATURED SUCCESS STORY:
Home services business owner increased conversion rate from 30% to 80% through improved sales process and discovery conversations.
KEY FRAMEWORKS MENTIONED:
- T.O.P. CEO Formula - Maggie's signature scaling system
- The Leaky Balloon Analogy - Why marketing alone isn't enough for sustainable growth
GOLDEN NUGGETS:
• "When you live and breathe your mission and vision, and your team does too, that's when you stay aligned and grow the fastest"
• "It's not just about helping with back pain or glowing skin - it's about how clients feel when they interact with your brand"
• "Connection creates loyalty - clients won't leave for cheaper prices when they feel like you're almost friends"
ACTION STEPS:
- Audit your client journey from discovery to post-service
- Implement next-appointment booking at service completion
- Review your sales process and conversion rates
- Evaluate staff training on brand values and client experience
- Create systematic follow-up processes for cancellations and rebooking
CONNECT WITH MAGGIE:
Ready to plug the holes in your business and scale sustainably?
Book a complimentary consultation to discuss what's stopping you from scaling without burning out -https://www.stairwaytoleadership.com/
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