Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 214 - Are You Ready for Your "Mini New Year"?
While everyone's still in summer mode, smart service business owners are preparing for the most profitable four months of the year. September through December is your "mini New Year"—fresh budgets, new priorities, and clients ready to invest before year-end.
3 Ways to Prepare for Q4 Success:
1. Launch Strategic Marketing
Create value-based campaigns targeting your clients' September-December challenges and goals
2. Offer Year-End Specials
Develop "finish strong" packages or "2025 prep" services for existing and past clients
3. Partner with Events
Collaborate with local fairs, online summits, or industry events happening this fall
Key Takeaway
The last four months WILL be profitable—the question is whether YOU'LL be ready to capture that opportunity.
While everyone else is still in summer mode, smart service business owners are quietly preparing for the most profitable months of the year. Is that a you? September through December isn't just back to school season. I think about it as it's a mini new year. Think about it this way.
Fresh budgets, new priorities, and your clients are ready to invest before year end, but you need to start preparing now for this time. So in today's Mangis moment, I wanna share with you three ways to capitalize on this opportunity so you don't miss out on it. Number one, launch a value-based marketing campaign that speaks directly to your client's.
September to December challenges. What problems are they going to face? What goals will they set? How can you help them with that? So get ahead of their needs. Number two, create a special year end offering for your existing clients and past clients. You can think about it as finishing strong package or preparing for 2026 type of services.
Your best clients are your easiest sales and third partner with local events, fairs, or online summits happening in the fall. Collaboration gets you in front of fresh audiences
when they are most ready to buy. The question isn't whether the last four months will be profitable for you. It's whether you'll be ready to capture this opportunity, start planning today. So think about what's your strategy for the mini new year?
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