
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 215 - The Power of Productive Constraints
What if cutting your project timeline in half could make you MORE successful? Discover why constraints aren't limitations—they're forcing functions that spark breakthrough thinking and creative solutions.
What You'll Learn:
- Why IKEA and Dropbox used constraints to dominate their industries
- The research behind "productive constraints"
- How limitations prevent complacency and force innovation
- A powerful challenge to transform your current project
What if I told you that cutting your project timeline in half could actually make you more successful? Sounds counterintuitive, right? But here is what research shows. IKEA revolutionized furniture by asking this question, what if we couldn't afford traditional shipping? That constraint led to flat pack furniture.
And global dominance. Dropbox built their viral referral system because they couldn't afford traditional marketing. When startups have limited in funding, they often outperform well-founded competitors because constraints force high impact creative solutions. Constraints aren't limitations.
They're forcing. Functions and innovation. They prevent us from defaulting to familiar, comfortable approaches and push us toward breakthrough thinking. Columbia University research calls these productive constraints, challenging enough to spark creativity, but not so extreme to paralyze us.
So here is your challenge for this week. Think about a current project you're working on now. Imagine you had to cut your timeline in half. Or reduce your budget by 50%. What would you do differently? What would you eliminate? What creative solutions would you explore? What would become your absolute priority?
Try this exercise and what? How can constrained breeds innovation in your own business? And share your breakthrough idea with me in the show notes. I would love to read about it.