Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 225 - How to Make Time for What Matters (Even When You're Busy)
How do you grow your business long-term when your schedule is already packed with urgent, important work?
This is something I frequently coach my clients on. And right now, I'm living it myself - implementing a new strategy for 2026 while juggling client coaching, onboarding, speaking engagements, and everything else that keeps my business running.
So how am I making it happen?
Three things: Clarity. Belief. Habits.
In today's Maggie's Moment, I'm sharing the exact framework I use (and teach my clients) to make consistent progress on non-urgent but critical strategies - even when your schedule feels impossibly full.
Because here's the truth: the strategies that will transform your business are never urgent. But they're the difference between staying where you are and reaching the next level.
Maggie's Moment: How to Make Time for What Matters (Even When You're Busy)
How do you grow your business long-term when your schedule is already full with urgent, important work?
This is something I coach my clients on constantly. And lately, I've been living it myself.
I'm implementing a new strategy that I believe will take my business to the next level in 2026. But here's the thing - it's not urgent. My schedule is already full with client coaching, onboarding new clients, speaking engagements, and events that are critical for my business right now.
So how am I making it happen?
Three things:
First - clarity.
I'm crystal clear on why this strategy matters, what I need to do, and my role as CEO. I'm responsible for the long-term success of my business, not just today's urgent tasks.
That clarity gives me the commitment to treat non-urgent strategies with equal importance to the urgent ones.
Second - belief.
I genuinely believe this strategy will work and that it's exactly what my business needs to reach the next level.
Without that belief, it's nearly impossible to carve out time in an already full schedule. Why would you commit to something you're not sure will work?
Third - habits.
How I manage my energy, my focus, my schedule. How I prioritize and deprioritize based on what's important long-term versus short-term.
These habits are what allow me to consistently make progress on the things that aren't urgent but are absolutely critical for growth.
Here's the truth:
The strategies that will transform your business are never urgent. They'll never demand your attention the way a client call or a deadline does.
But they're the difference between staying where you are and reaching the next level.
Clarity. Belief. Habits.
That's how you make time for what truly matters.
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