Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 227 - What Are You Fighting For? Building a Brand with Purpose
In honor of Remembrance Day, Maggie shares the story of her maternal grandfather—a WWII veteran who fought in the Polish clandestine army and spent his retirement as a servant leader in local government. His legacy inspires her to ask: What are you fighting for in your business?
In this week's Maggie's Moment, discover why knowing what you stand for is the foundation of your brand and the key to creating loyal customers who come back again and again.
In This Episode:
- The difference between satisfied customers and loyal customers
- Why emotional connection is your competitive advantage
- How to create an experience that builds brand loyalty
- Your challenge: Get clear on what you're fighting for as the new year approaches
Connect with Maggie:
- Website: https://stairwaytoleadership.com
- Email: maggie@stairwaytoleadership.com
- Instagram: https://www.instagram.com/maggie.perotin.s2l/
- LinkedIn: https://www.youtube.com/@maggie.perotin.s2l
Tomorrow is November 11th. Remembrance Day here in North America. It's also a Polish Independence Day. It's a day when we honor the veterans and those who fought for our freedom. And every year it reminds me of my maternal grandfather. He fought in the Polish clandestine army during war during World War II.
He saw horrors most of us can't even imagine. But despite everything he experienced, he remained one of the most positive, generous people I've ever known. He was a true servant leader. He spent most of his retirement serving in local municipal government, always looking for ways to help people and to make his community better.
He has been my inspiration my entire life, and as I reflect on his legacy, every year I think about what he fought for Freedom, community, a better future for everybody. So it makes me ask, what are you fighting for in your business? Because knowing what you stand for, how you want to help your clients, and the positive impact you want to make in their lives, that's not just a nice to have.
That's the foundation of your brand. This is what creates loyalty. See, you can have satisfied customers. Who never come back. They got what they needed, they're happy, and then they have no emotional connection to you. So they'll go somewhere else next time and still be satisfied. But loyal customers, they come back over and over.
They refer their friends, they become advocates for your brand because they feel emotionally attached to what you stand for. So how do you create that by getting crystal clear. On how you want your clients to feel when they work with you, the experience you create for them, short term and long term. Why you do what you do and how that shows up in every interaction you have with them.
That clarity. That is your competitive advantage. So here is my challenge for you this week as we approach Remembrance Day and as the new year gets closer. Get clear on what you're fighting for in your business. What do you stand for? How do you want to impact your client's lives? What experience do you want to create that makes them feel connected to your brand?
My grandfather fought for freedom and served his community with purpose. What will you legacy be in your business? I'm Maggie Perotin with Maggie's Moment. Make it a great week.
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