Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
MM 228 - 3 Money Leaks Costing You Thousands (And How to Fix Them)
Are you working hard but not seeing the revenue growth you expected? You might be leaving thousands of dollars on the table without even realizing it.
In this week's Maggie's Moment, I'm breaking down three money leaks I see all the time:
1️⃣ Not pausing to reflect monthly (and missing revenue recovery opportunities)
2️⃣ Chasing shiny objects instead of doubling down on what works
3️⃣ Poor billing and invoicing processes (I share a $15K near-miss story)
These aren't about getting more clients—they're about capturing the money you're already earning and optimizing what's already working.
Your action steps:
✓ Block 30 minutes to reflect on last month
✓ Audit your billing process
✓ Stop chasing shiny objects and double down on what works
Ready to stop leaving money on the table? Book a complimentary consultation at https://stairwaytoleadership.com
money leaks, business revenue, profit optimization, billing processes, business reflection, revenue growth, small business tips, entrepreneur advice, business systems, cash flow management, service-based business, business coaching, scaling strategies, revenue recovery
In today's Maggie's moment, I wanna talk about three things that might be quietly costing you thousands of dollars and you don't even realize it. So let's get started. I see this all the time with business owners. You're working hard. You're busy, but the revenue isn't growing the way you expect it.
And often it's not because you need more clients, but it's also because you're leaving money on the table in ways you can't even see. First Money Link is not pausing to reflect. The first money link. It's not having a practice of pausing and reflecting back on your business at least once a month here is what I mean.
One of my clients started doing monthly reflection with me, and she realized that she had a list of leads she thought were dead, but when she followed up, she revived new opportunities that turned into paying projects to the point where she couldn't believe how much money that was. Another client reflected back on her year and realized that she was stretched too thin, offering too many services, becoming a generalist.
So she's niching down and will become an expert in her specific area. And with that. Be able to raise her prices. That reflection practice, it's not just feel good journaling. It's a strategic revenue recovery. When you pause and look back, you find money you didn't even know was there.
The second money leak, not dabbling down on what's already working. I see this constantly. You have a marketing channel or a lead source that bringing in new clients. Maybe it's referrals, maybe it's Instagram, maybe it's strategic partnerships,
but instead of getting really good at that one thing and optimizing it, you abandon it and chase the next shiny strategy. You see someone talking about TikTok or LinkedIn ads or whatever the new trend is, and you think to yourself, maybe that's the answer. So you split your focus, dilute your efforts, and now nothing is working as well as it could.
But here is what you wanna do, you. But here is the truth. You'll grow your income much faster by doubling down on what's already proven to work in your business than by constantly starting from zero with unproven strategies. Master one thing first and then expand, and the third money leak. Not having a proper billing and reconciliation process.
Let me tell you a story. When I was a facility manager, I used to work with a contractor who almost missed getting paid for $15,000. Why? Because they never noticed to send me an invoice for it. They delivered the work, but their billing process was so disorganized that they didn't send the invoice until almost the end of the fiscal year when the budget and money was already gone.
Even though I did follow up a couple of times as the client in the beginning, but then I got busy and forgot about it myself, and so they almost lost 15,000 because of their broken invoicing system. And this happens more than you think. You're too busy, you're missing invoices, late follow ups, not tracking accounts receivable.
It all slows down your cash flow, or worse actually cost you money that you've already earned.
So here is your action step for this week. First block, 30 minutes to maybe reflect on the past few weeks, what opportunities did you miss? What leads went cold that you could revive? What's working that should that what's working already for you that you could dabble down now? Second audit your billing process.
Do you have a system to track every project, every invoice, every payment, and if not, fix it as soon as possible. And third, stop chasing shiny objects. Look what's already working with you, and ask yourself, how can I get. Better at this. Those three shifts can add thousands of dollars back into your business without adding a single new client.
And if you want help identifying where else you're leaving money on the table and building systems to stop those leaks, I can help book a complimentary consultation with me@stairwaytoleadership.com.
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