Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

MM 232 - Why Personal Touch Matters More Than Ever in 2026

Maggie Perotin

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In today's Maggie’s Moment, Maggie shares why genuine human connection is becoming a business superpower as AI and automation become more widespread. She explores how service-based business owners can stand out by making their client experience more personal and memorable—even with all the benefits that AI brings.

In this episode:

  • Why AI is a powerful tool for productivity, but can’t replace real relationships
  • The growing value of human-to-human connection in an increasingly automated world
  • Simple ways to elevate your client experience and make it uniquely personal
  • A key question: How can you connect with clients as a person, not just a brand?

 With all the buzz around AI these days, it's easy to see why business owners are excited about the possibilities, streamlining processes, boosting productivity, and saving tons of time. I use AI in my own business and love it how it frees me up for bigger picture thinking. But here is something I want you to really consider as we head into 2026.

As AI generated content becomes more common, genuine human connection is becoming more valuable than ever. People are craving real personal relationships, especially in a world that's starting to feel a little bit more robotic. So that's one of the. Biggest opportunities I see for service-based business owners for 2026 businesses that prioritize authentic human to human connections will stand out.

So how can you elevate your client experience in the new year? Not just connecting people to your brand, but connecting them to you. The business owner, your team, the humans behind the business in a way that feels personal and real.

Think about it. What's one small way you could make your client experience more personal, memorable, or meaningful? Maybe it's a handwritten note, a quick personal video, or simply taking time to check in with your clients as people, not just transactions. AI is an amazing tool, but your unique human touch is what will set you apart.

And if you wanna know more about what's ahead for business owners in 2026, keep an eye out for my full podcast episode, dropping this Friday where I will be sharing my top predictions and trends for the new year. Happy Monday.