Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
Why Smart Business Owners Don’t Hit Their Goals (And the Fix That Actually Works) - MM 235
Behavioral research shows 3 key reasons business goals slip: lack of structure, shallow motivation, and relying on willpower instead of systems. Maggie shares how to build a simple plan and weekly rhythm that keeps you consistent.
What You'll Learn
- How to turn vague goals into clear targets + weekly actions
- Why your WHY matters more than hype
- The simple systems that create consistency (calendar, weekly review, accountability)
Join a complementary online event - Design Your Success 2026 (Jan 13-14, 2-5 pm EST) to build an actionable plan for your goals. Message Maggie - maggie@stairwaytoleadership.com for more details and to secure your spot.
And if you want expert eyes on your business, plus the structure and support system to stay consistent, book a complimentary consultation with Maggie here. We'll map your next best steps to achieve or even exceed your goals.
Quote
"Don't lower the goal. Upgrade the structure behind it."
Behavioral research shows three key reasons why your goals keep slipping, and if you're an ambitious service-based business owner who wants to grow and scale this year, this is for you. Because you're not trying to work harder, you're trying to grow with intention. Here are the three reasons goals slip even for smart and capable business owners.
One, your goal isn't structured enough to execute. Most goals sound like scale my business, grow revenue. Sign more clients, get more leads, but your brain can't take consistent action On vague. A growth goal needs structure, a specific target, a timeline, weekly actions that go on your calendar and checkpoints to measure progress.
Because if you don't decide what the goal looks like in real life, your week will fill up with client work, admin, all kinds of distractions, and then the goal becomes someday.
Two, the goal isn't tied to a deep enough why. A lot of goals are built on pressure comparison or what's trending . And with that motivation disappears the second things get busy. Real follow through comes from internal motivation. What matters to you, what kinda leader you're becoming, what this growth makes possible for your life and impact. When the goal is connected to your values, you don't need hype, you have commitment.
And three. You are relying on willpower instead of systems. Our brains are wired for short-term rewards. So the tasks that create long-term growth, like marketing systems, hiring, visibility, are the easiest to postpone. The fix isn't try harder. The fix is systems that keep you consistent, like choosing two to three priorities that actually move the goal forward.
Scheduling them in your calendar weekly, not just writing them on the to-do list. Doing a quick weekly review. What did they do? What work, what's next? And having accountability. Someone who expects an update. Because consistency isn't a personal trait, it's a structure that you build.
So if your goals keep slipping, don't lower the goal. Update the structure behind it, and if you want help turning your 2026 goals into a plan that you can actually execute. Come to design Your Success 2026, a free online event where we will map the goal strategy and the weekly actions so you stop guessing your way through the year.
Message me at maggie#stairwayto leadership.com for more details into secure your spot.
And if you want eyes on your business specifically, plus the structure and support system to make sure you stay consistent and follow through, book a complimentary consultation, we'll map out your next best steps to achieve your. We will map out your next best steps to achieve or even exceed your goals.
Use the link in the show notes to book one.
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