Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
Marketing Channels for Small Business that Convert in 2026 - MM 236
Ever wonder which channel is “best” in 2026 — Instagram, TikTok, LinkedIn, email, networking, or cold outreach?
In this quick bonus episode, Maggie shares the truth: there’s no magic platform. Any channel can convert when you choose it based on your ideal client and back it with the right positioning + messaging.
You’ll learn how to:
- Pick channels based on where your clients actually look for answers
- Make the channel convert by speaking in your client’s language (not industry jargon)
- Stop chasing trends and start building a simple, repeatable approach
Press play and choose your channel strategically — then make it work.
Which marketing channel converts in 2026? The one U. As the CEO of your business make convert. If you've been wondering which marketing channels actually convert in the new year, Instagram, TikTok, maybe LinkedIn. What about email or networking? The honest answer is there isn't one magic channel. You are responsible for making the channel convert.
And here is why. Because any channel can work when it's chosen strategically and executed intentionally. And the strategy doesn't start with the platform. It starts with your ideal client when you truly understand who they are. What they care about, how they make decisions, what pain they're trying to solve, what desire they're chasing.
You'll stop guessing because then you'll know where they already go to look for answers, where they hang out, who they trust, what they search for, and that becomes your marketing channel. And then your job is simple, but not always easy. You need to get in front of them. Consistently position yourself as the solution and use their language as your messaging, not yours.
For example, a traditional door to their flyer can absolutely convert for a home service business. If your message is sharp and speaks directly to the problem the homeowner is worried about right now. TikTok can be an incredible lead source if your clients are there. And you know how to hook their attention via video and include sales content, so viewers become buyers.
Even cold outreach can be the best channel, especially when your clients are busy, not scrolling, and the only way to get on the radar is a strong email or a call with a clear message. So don't waste 2026 hunting for the perfect channel. Pick the channel strategically, then build the positioning messaging in consistency that makes it convert.
Happy Monday.
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