Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
How to Think Like a CEO (Not Just a Service Provider) - MM 238
In this Maggie’s Moment, Maggie breaks down the 3 big shifts that separate true CEOs from overwhelmed technicians:
- Creating and leading with a clear vision
- Building a team to expand your impact
- Investing in your own growth to move the business forward
Ready to step into your CEO role and scale your business? Tune in for actionable inspiration and your next step.
Ready to step into your CEO role and grow faster? Book a complimentary consult and I’ll help you build the skills and strategy to scale - https://calendly.com/maggie-s2l/discovery-call-1
Let's be honest. As a business owner, it's so easy to get stuck thinking like a service provider, health practitioner, technician, or advisor, focused only on the day-to-day work for clients. But if you want to truly grow, you have to start thinking like a CEO. So what do CEOs actually do differently?
First of all, they have a clear vision for their business. They know exactly where they're going, long term, and they're passionate about that destination. The vision isn't just a nice poster on the wall. It's what truly guides every strategy, every decision, and every growth move. A true CEO balances the short-term needs of the business with that long-term vision.
Planning for both and taking responsibility for lasting success, not just serving the next client.
Secondly, CEOs know they can't accomplish their vision alone. They understand that the real impact comes from building a team, not trying to do everything themselves. A CEO is always looking for people who are even better than they are in certain areas.
They're excited to bring those people in to help expand the mission of the business. They let go of Only I can do it right, and embrace the power of high performing teams to scale their vision and serve more people this way.
Third CEOs recognize that they can be the biggest roadblock to the business growth. They know the business won't grow unless they do so just like you trained to become an expert in your craft. CEOs invest in learning how to run and grow a business from marketing and sales to people, leadership, operations, and financials.
They're always asking, what skill or perspective do I need next? And then they invest in learning it quickly. They don't DIY, their growth or try to figure out everything alone. They value speed. They hire experts, and they're willing to pay for results because they know that that's how the business moves forward successfully.
So if you're ready to step into true CEO thinking and want to build the skills that will take your business to the next level, this is exactly what I help my clients to do. Every day. And if you're curious to see what it could look like for you, let's talk. You can book a complimentary consultation and let's map out the skills and strategies you need to lead your business to the next level like a real CEO. Link in the show notes.
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