Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
The Power of Showing Up: Everyday Leadership & Finding Your Voice Online with Mike G. Guthrie - EP # 238
In this heartfelt episode, Maggie sits down with Mike Guthrie—community connector, philanthropist, and daily LinkedIn video creator. Together, they explore how authentic engagement and simply showing up (online and in real life) can spark unexpected friendships, inspire positive change, and help you find deeper purpose in your work.
Whether you’re a business owner, leader, or just someone looking to make a difference, Mike’s story will remind you that impact starts with small, consistent actions and genuine connection.
Episode Highlights
- How a single thoughtful comment on LinkedIn led to a meaningful friendship and this inspiring conversation
- Mike’s journey from “quiet observer” to daily video creator and community connector
- The surprising impact of small, consistent actions—both online and offline
- Why leadership isn’t about titles, but about showing up for yourself and others
- Stories of philanthropy, kindness, and using your voice for good
- The role of social media in building real relationships and amplifying positive change
- Tips for overcoming tech overwhelm and growing into your own authentic online presence
- How giving back and supporting causes can bring deeper fulfillment to your work and life
Connect with Mike;
- LinkedIn: Mike G. Guthrie
- Instagram handle @mike.gibsonguthrie
- Charities mentioned:
Phoenix Foundation (mental health) https://thephoenixfoundation.ca/home
Red M (human trafficking) https://joinredm.ca/
Little Warriors (child abuse prevention) https://littlewarriors.ca/whiskeyinateacup/
Moose Hide Campaign (indigenous women’s safety) https://moosehidecampaign.ca/
Episode Quote
“Leadership isn’t about your job title—it’s about how you show up for others, every single day.”
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