Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
From Doubt to Demand: The Secret to Confident & Authentic Sales - MM 242
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Struggling to sell your services, even though you know you’re good at what you do? The missing piece might be your own belief. In this Maggie’s Moment, I break down why conviction in your offer is the foundation of confident, authentic sales—and how to shift from self-doubt to genuine demand. Tune in for a mindset check and a practical challenge to help you reconnect with the true value you bring to your clients.
Let's be honest. Most business owners spent hours perfecting their marketing, but skip the most important step, selling themselves on their own value first. This is why your sales might not be working the way you want them to if you are not genuinely convinced that your service, your product, or your expertise is the best thing out there for your ideal clients.
How can you expect anyone else to believe it? Think about the last time you raved about a book or a movie or a travel destination to a friend. You didn't need a script. Your excitement was real. You believed in the value so much that your friend couldn't help but wanted to and probably bought it. That's what real selling looks like.
Pure conviction. No second guessing. But when it comes to our own offers, we let doubt creep in. We hope the audience will just get it even when we're not fully sold ourselves. The truth, your energy is contagious. If you are hesitant, your clients will be too. So here is your challenge for this week. Before you pitch, post or promote, check in with yourself, or you ask fired up about your service as you were about that book or trip.
Do you believe truly that you are the best choice for your clients? If not. Pause and reconnect with your value because real sales start with your own belief. Happy Monday.
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