Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
How to Avoid Feat and Famine Cycles in Your Service Business - MM 249
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
The busier you get, the less time you have to build your future.
And that's the trap.
You're so focused on delivering for today's clients that you forget to nurture tomorrow's pipeline. Then one month you're drowning, the next month you're scrambling.
It's not a lack of skill. It's a lack of strategy.
The difference between a technician and a CEO?
A CEO protects time for the business, even when the business is demanding all their attention.
Systems. Strategy. Help with delegation. These aren't luxuries. They're the foundation of sustainable growth.
What's one thing you could hand off this week?
Recently I spoke with a business owner who is incredible at converting clients. 90% close rate, but here is the problem. One month. They've got four projects on the go next month, empty pipeline. They're so busy serving current clients that they're not building the pipeline for the next month in the following one.
In the following one. That's operating in technician mode, not CEO mode. But you can't scale a service business this way, even with 90% sales conversion rate. You need strategy systems and help even when you slammed and especially when you're slammed with clients. You have to protect time to build your pipeline because the pipeline is what keeps your business stable and growing.
So. This week, ask yourself, am I in technician mode or CEO mode? What's the one thing I could delegate or systemize to free up time for the business? That one decision is the difference between the feast or famine cycles and sustainable scaling. Happy Monday.
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