Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
The Visibility Mistake Costing You Clients and Growth - MM 251
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So many brilliant business owners aren’t stuck because they’re not good… they’re stuck because they’re not consistently visible in a way that matches their next level.
Fear. Delivery mode. Or relying on what used to work.
If you want a visibility strategy that supports real growth (without burning you out), book a complimentary consultation with me here - https://calendly.com/maggie-s2l/discovery-call-1
You can be incredible at what you do and still be stuck, and one of the biggest reasons I see at every level is this. You treat visibility like something you do until you get busy. Instead of something you commit to because you want your business to keep growing. So here is how it shows up. Depending on where you are under a hundred K in revenue, if you are working towards your first a hundred K or even 50 K, the main reason you're stuck is usually very simple. Not enough visibility, not enough people know you, trust you and understand what you do, and the root cause of it is often fear. You are not confident in your pricing yet or your offer, or you have limiting beliefs about showing up. What you are there to promote, not yourself, but more how you help clients. So you shrink, you hesitate, you wait until you feel ready. But confidence isn't the prerequisite for visibility. It's the result. The more you show up, the more confident you become. When you are around 50 K. Once you start getting clients, the mistake becomes you stop marketing while you deliver, you get busy serving. You go quiet and then you finish the projects and realize you have to start from zero again. So that cycle is one of the fastest way to create inconsistent income and prevent yourself from hitting a hundred k. Six figures, multiple six figures. At this level, you are visible. You have leads and you have clients, but the issue is lack of focus and optimization. So you might be doing multiple things, networking content, maybe ads, referrals, but you don't really know which strategies are your best ones, and you are not tightening the conversion points. So you are seen, but it's not translating into the growth you want because your conversions are not as good as they could be. And seven figures. So at seven figures, the visibility mistake is complacency. You rely on what built the business, repeat clients referrals. The same platform or the same messaging, same networking group. And it still works, but it often won't take you to the next level, especially in this economy because growth requires staying relevant, staying innovative, and building demand intentionally, especially in a slower economy. So here's the question I want you to ask yourself today. Is my visibility aligned with the level I want next, or is it stuck in fear, stuck in delivery mode, or stuck in wood used to work. Yeah, and if you want help building a visibility strategy that actually fits your business right now and supports the growth you want, message me to book a complimentary consultation.
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