Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
Your “Helper Instinct” Might Be Draining Your Business - MM 254
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You’re a helper. That’s a gift. But it needs direction.
When you spend your best energy on people who aren’t your ideal clients, you end up drained… and your actual best clients + business get the leftovers.
Today’s reminder: you’re not here to rescue the uncommitted.
You’re here to serve the people who are ready for you.
No one talks about this when you're a service provider, but your biggest energy leak might be your helper instinct. If you're spending your best energy on people who aren't paying you, people who are kind of interested, maybe someday, or who just want to vent, you're not being generous. You're misplacing your leadership. I see this a lot, especially with women service providers. You're social, you care, you know what it feels like to struggle. So when someone is having a hard time, you jump in, you coach them, you help them, you encourage them, you try to carry them, and then you're exhausted. And now you don't wanna do what you're supposed to be doing in your business: follow up with people who need your help, your content, your outreach, your visibility. You're supposed to help your clients. They are struggling. Your clients are the people who want your help, who will value it, apply it, and pay you for it happily fair prices. So your job is not to rescue the uncommitted. Your job is to get in front of the people who already need you through your strategic partners, networking, social media, because there are people out there right now who need what you do. They're looking for you. You're literally the angel they're waiting for, and they can't find you if you're busy pouring your best energy into the wrong rooms. So here is your gut check for today. Where are you giving your VIP energy? To people who aren't your clients or to your best ideal clients who will be grateful for your help and will pay you accordingly? And what would change if that energy did go to serving your paying clients, following up with warm leads who are potential clients who actually want your help, building relationships that bring you referrals, and getting visible consistently? So try that this week and let me know how it goes.
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