How to Communicate Your Value at in Business or at Work (So You Get Noticed, Paid, and Promoted)

If you’ve ever struggled to explain what you do and how you help your clients without rambling, downplaying it, or listing a bunch of tasks, this episode is for you.

In EP 256, Maggie breaks down why so many smart, capable professionals (service-based business owners and leaders inside organizations) struggle to communicate their value in a way that actually lands with clients, executives, and stakeholders. You’ll learn how to shift from “here’s what I do” to “here’s the impact I create,” using Maggie’s simple PCOMP framework: Problem, Cost, Outcomes, Method, Proof.

This is the skill that helps you get more clients, stronger conversions, better opportunities, and yes—get noticed, promoted, and paid.

In this episode, you’ll learn:

• Why confidence doesn’t come first (and what actually creates it)
• The difference between communicating tasks vs. communicating results
• The 4 common patterns that make high performers sound vague or “salesy.”
• How to translate your work into outcomes that clients and leaders care about
• The PCOMP framework to communicate value clearly in any situation
• How to use PCOMP in marketing, interviews, meetings, pitches, and performance conversations
• Why practice + feedback is the fastest path to mastering this skill

Ready to practice this skill (and build an asset that sells)?

If you're a business owner, join Maggie in an Online Challenge -  Stop the Lull: Build an Email Sequence in 5 Days and Make Sales This Summer

July 13–17, 2026, at 12:00 PM (1 hour/day) - buy your tickets here

If you're a corporate/ non-profit leader or are listening to this after July 2026 - book a free initial consultation with Magge instead HERE

Transcript

EP 256 - Communicating value

[00:00:00] hello everybody. Welcome to the next episode of Diamond Effect Podcast. And today I wanna talk about of something that I've been thinking about for some time, and mainly because I've had an opportunity lately to coach and present to leaders in organizations. I've worked recently with a nonprofit leader and then delivered a workshop to young leaders in, trucking industry on their career GPS.

And what I've realized is that-

Many people struggle to communicate their value in professional situations. Ultimately, does [00:01:00] not matter whether they're employees of an organization or whether they're service-based business owners, it's the same problem I see.

Different industries, sometimes different roles, same issue. People doing super valuable work, being experts at what they do, but still struggling to communicate it in a way where other people, stakeholders in what they do, whether they're potential clients, stakeholders of the organization, executives, their bosses, could see their contributions rather than understand the list of tasks that individual performs.

So that's why today I wanna help you change the way you [00:02:00] communicate, the way you sell yourself, your experience, your services to people who benefit from that, so that you can lead better, so that you get paid better, so that you can make more impact with your genius. Because if you think about it, communicating value is sales.

Sales is about communicating value. And I know that the word sales can feel heavy, especially if you're a woman or if you're a business owner, and

you might have multiple thoughts about sales. But when you strip it down, sales is simply helping someone understand the value of what you do. And how you help them is by communicating that value in a simple way, in their language, very clearly, right? So when we clearly communicate it, what [00:03:00] happens is your marketing stops feeling like pois- posting into a void if you are a business owner.

Your sales conversations stop feeling like you're convincing Your leadership in the organization you work for stops feeling like you're trying to prove yourself

I will give you a three-step process of how you can start building the skill of communicating your value and then master it, and I'll also give you a framework on how to communicate it in a simple way But let's start with why this is hard for so many amazing people

Because most people think that, "Oh, if I was just more confident, I would communicate better." But confidence doesn't grow in a vacuum. It comes actually from [00:04:00] clarity and practice of a certain skill

But here's the reasons I see very smart and capable people struggle to communicate. First of all, is that you are too close to your genius, right? Where something feels natural to us, we forget that natural thing, that it comes so easily and so obvious to us, isn't obvious to other people.

So when you say things like, "Oh, I just do the scheduling," or, "I just help you with the admin," or, "I just organize," or, "I just coached," the person listening hears a task, but isn't really understanding how that task can help them, right? Also, when you communicate a task per se, it's very easy to price shop for people because they're like, "Oh, I'll just see who else does coaching."

And coaching is coaching, it doesn't matter who [00:05:00] delivers it. Or admin is admin. Anybody can do it, right? Tasks are easy to dismiss. But what you do is not a task. What you create is a result. What you create is risk reduction, more money, time back, removed stress, more opportunities, better experience, and you need to first understand that in order for other people to understand that as well.

Also, what happens is as human beings, especially as women, we're trying to be liked, and when we're trying to be liked We soften our message. We add disclaimers. We tend to over-explain because we don't wanna sound too confident, too boastful, too pushy

But what overexplaining communicates is actually lack of confidence. But i- [00:06:00] or if we soften our message, it shows lack of belief in our value. Or if you don't showcase our value at all because we're trying to be liked, then we miss out on opportunities

But if you want to grow your business, help more clients, lead a team, lead in your career, you need to be able to name your value without apologizing for it.

Makes it harder for people to communicate their value is that they think value means just listing the process or listing the tasks that they do. Whereas value is the payoff that the other person gets on the other side of it, or organization. The benefits that our tasks, our actions create.

It's not the deliverable. The [00:07:00] task creates the value. Value is what changes, what improves because we've completed the task. We did the action And people don't buy your process or your task, they buy the results they create. People don't promote you because you do tasks well, they promote you because you can create the results that come from you executing the tasks well.

And then the last pattern that I see in people is that they keep their explanation very vague and high level because it feels safer in their brain. They feel like they're including everybody, and they're not antagonizing people by being too specific. But that actually has the opposite effect, right?

If you just say, "I help people get organized," or, "I help businesses grow," [00:08:00] or, "I schedule people." It sounds nice, but it's very forgettable. When you are very specific, when you resort to sharing very specific stories, then that makes somebody think, "Oh my God," "I'm in the same situation. That's me."

They therefore, they think a person on the other side understands or connects with you because they realize you understand them, you know them. Specific is what builds trust. It's what makes people focus on the value of what you offer, not the price, and whether the price, your price is cheaper than somebody else's.

So now let's talk about why this matters, right? Why communicating value is so important and what it costs you when you can't do it

If you're a [00:09:00] service business owner, let's say, and you can't communicate your value, of course you end up having less inquiries from potential clients. And then the inquiries that you have, you convert less of them into the paying clients. And when you do that, of course you generate less income. You also might attract clients who do not really understand what they're paying for, and that creates friction and more pressure for you to lower your prices or to

make some concessions on how you deliver what you deliver and so on. If you're a leader in an organization and you can't communicate your value, then you might get overlooked for, let's say, stretch projects, or you don't get a promotion, you don't get a seat at the table that you wanna get

So that doesn't just hurt you, it actually hurts people you're meant [00:10:00] to serve because it lowers the impact you make, the impact you make on the clients and the number of clients you serve, the impact you could make on your organization. You just contribute less So it's not just you who are losing, but your clients and your organization is losing out too because they're not getting the full benefit of what you can do for them

Here is how you start developing and mastering the skill of communicating your value. Step number one is the foundation. It's having a belief

That what you do matters, that your experience and perspective are unique and valuable to the organization and the clients you serve. Not in a egotistic boasting way, but in an confident and [00:11:00] grounded way that what you offer genuinely helps people, that what you offer can genuinely move your organization forward.

Because if you don't believe it, it's gonna be very hard for you to learn how to communicate it, right? You will hesitate, you will avoid communicating, you won't even consider the possibility of learning the skill set

But once you believe it, now you can start getting it out of your head onto the paper. If we keep things in our head, or if we keep thoughts in our head and we try to prepare just in theory in our head, it's like having a thousand golden chains that are tangled in one giant ball, and trying to untangle them without actually laying it down on [00:12:00] the surface and going one by one, it's impossible.

So clarity is created when you actually start writing things out, right? Because you can then see what you're writing. You can read it. You can take the perspective of your potential client or your boss or stakeholders and really ask yourself, does that... Is that clear to my audience?

When you also start writing it out, you can easily distinguish is, am I writing out the task that I do, or I bring value because I organize space or because I do admin task? Or are you actually writing the benefits and the results of what your task create? So I bring value because

Thanks to my administrative help, my clients gain five hours a week back, and [00:13:00] that means they can have dinner with their family every day, and that create... And that's really something that they want to do, and that their partner will be happy and their kids will be happy. Or my task of issuing invoices creates value, right?

Or generates more better cash flow for my client. That means they get paid on time. They're not struggling to pay bills or, getting stressed out because there is a payment that comes and they haven't received the payment from their clients

Or if you're an organizer and you start writing out the value of what it means for your ideal clients that their space is organized, that means being calm and less stressed, less fatigued by looking for things that they can never find, [00:14:00] not being late to meetings and appointments, being able to socialize and host friends and family at their place again, and feeling happy and proud because of that

If you are a corporate leader responsible for scheduling, the fact that your scheduling is optimized and you found a way to improve it, that improves client satisfaction and your organization therefore retains more clients, makes more money. That reduces the exposure of risk of having bad reviews or brand reputation damaged, or it's optimized and therefore the team functions better, so it improves team morale.

As you can see, communicating value, it's not about saying what you do, but explaining how what you do benefits your [00:15:00] clients, your organization, the stakeholders

Okay, so now let me give you a simple structure and framework that you can use when, for example, creating presentation, creating pitches for networking, whether it's a 45-second, two minutes, or a 10 minutes presentation, when creating emails, social media posts, whatever that is. It's a very simple framework

That will ensure you communicate the value of what you do rather than just the task of what you do. I call it PCOMP, P-C-O-M-P, PCOMP, and what it stands for is problem, cost, outcomes, method, and proof

And as I said, you can use it anywhere. In your sales conversations, at the end when [00:16:00] you're presenting your solution, in a networking intro, on your website, on a LinkedIn post, in an interview A conversation with an executive or a presentation for an executive. So let's dive deeper into each of those letters.

P stands for problem, and that's a problem that your potential client or your audience experiences in their words, not your industry jargon, not the expert language that you might be using, but you- how your ideal client would ex- describe it, and problem as their lived experience. So that's where the storytelling comes in.

That's where you understanding how your audience experiences that problem on a random Tuesday that makes them think "I can't keep doing this. I can't be living like this," or, "I can't be [00:17:00] experiencing that. I need a change." Problems are what makes people seek for solution, meaning looking to promote somebody to solve the problem, looking for a service provider that can help them with that.

C is for cost of staying the same. So problem moves people to look for the solution, but sometimes they go back and forth saying "Do I really need it? Is this urgent?" And so on. So showing them the cost of staying the same for a prolonged period of time will allow to create some urgency to remind them why do they want the solution in the first place, right? So it's about naming the cost, not scaring them, being realistic about it, showing clear consequences of not addressing the problem. And it could be lost money or lost opportunities. It could be more stress. It could be, wasted time, [00:18:00] client experience degrading, things like that.

O is for outcome. So this is the desired outcome that your client or organization wants in the end, right? They wanna solve the problem, and they wanna get to a desired outcome, to a goal. So any organization that, creates a new role and they wanna promote somebody, usually that role solves a problem and moves the organization forward, and you want to understand where do they wanna move, what is the outcome they are looking for.

A client looks to solve a problem because they want... They have a goal, they have a desire. They want something better on the other end, so you need to understand what is that and mirror that to them. Remind them of that, right? So what does that- other side look like for them? It can be very tangible, but it also can be emotional, right?

It's feeling happier, [00:19:00] but also having more revenue, hours saved, and having less fights with their family because the business owner's never there for dinner, for example Emotional could be more calm or confidence in how they show up when their home is organized, right? M stands for method. So now, yes, there is a place and time where you explained how your method or your experience, your skill set is uniquely positioned to solve the problem and create the outcome that the other person wants, right?

This is where you differentiate. This is where you show that your approach is the one, not anybody's, just yours, right? This is where you say how you do it and why this works. Why is this the best [00:20:00] solution? And then P is for proof, showing the proof of your solution working because it reduces the perceived risk.

It makes it easier for the client to make a decision faster, right? It signals credibility and even clarity of who is this for and who isn't it for, right? So then this way we attract our ideal clients. We take on the positions or assignments that really align with us because that's how we can show up the best.

That's how we can create the best results, make the best impact

So let me give you an examples of how this could sound in real life just by me talking about my coaching or just give me, giving you example from my life. So problem, so many service and providers who are [00:21:00] incredible at delivering their service, but their marketing doesn't reflect it

Their messaging is confusing to their clients, so they're stuck with inconsistent leads and therefore inconsistent income.

When your messaging and marketing isn't clear, you attract clients inconsistently. And then, for example, the summer is coming, and you'll be telling yourself again that this summer there's a summer lull, clients are not buying, and then you'll be in panic. You will start discounting, you will be trying some random tactics, or you'll just accept that this is what it is, which will make you feel stressed about the income and maybe even exhausted and resentful of your ideal clients.

What you want is leads coming in predictably on a consistent basis and the [00:22:00] clear messaging that converts those leads into paying ideal clients

Without feeling like you have to convince them to buy from you

method. I can help you do that by creating a client acquisition engine

Which is a simple systems I help my clients develop to attract, nurture leads and turn them into paying clients consistently, predictably, and therefore generate income every month

When my clients do that, they stop relying on luck and start growing their business. And then I can insert case study A, B, C, or D, how individual clients did that and put a story behind it

So for example, one story is one of my [00:23:00] professional organizing clients who came to me because their business stopped generating income. She used to be doing 20, 30K months and when she came to me that very first quarter of that year, she was making zero money to $3,000 a month. She was losing the contracting organizers that worked for her because she couldn't provide them with work, but also, of course, she wasn't making any money for her family.

So when we looked into her client acquisitions methods, there were things that weren't optimized and predominantly that was in her email marketing. So we looked at that. I taught her how to communicate value via email. We restructured her email system plus added couple of new strategies to really create client acquisition engine and she went back [00:24:00] to making 20, $30,000 a month and positioned herself for further growth.

Now let me give you an example if you are a corporate or nonprofit leader. So problem, you're doing great work, working really hard, but people above don't seem to not notice all the work you're doing and the impact you're creating. So you get overlooked, you don't get the stretch project, you don't generate the promotion, and you start questioning yourself and that's the cause Of not learning how to communicate your value, right?

But the outcome you want is that you wanna be seen as a strategic leader, someone who cares about the organizations, who helps grow the organization, strengthen the teams, and of course, you want a promotion, you wanna make more money. So method, [00:25:00] I can help you get there with learning how to communicate your work outcomes and practice that language in the meetings, during updates, in emails, performance conversations.

Because when you do that consistently, speak in outcomes, you build trust faster, you get noticed, you get promotions. And then again, I can provide an example or a case study of a client that I did that for, and therefore it will create even more credibility in the proof, right?

So now that you started putting things on paper, now you want to practice actually speaking and writing a cohesive text or speaking in a specific situation that makes sense on how to communicate the value, [00:26:00] right? So you can

I don't want you to think that you wrote out PCOMP and you wrote out maybe one example in your situation similar to what I just shared with you, and you're like, "Okay, I'm done. I'm, I'm great. I know how to communicate." You won't master it if you don't practice, so practice writing it for different scenarios, practice saying it, practice using it in your meetings, in your emails, in your networking, your sales calls, your posts, wherever it makes sense

And then once you do, occasionally pause and read it back. Read back the email, read back the post, and put yourself in the shoes of your prospective client, of your prospective stakeholders, and ask yourself, "Okay, if I wasn't me and I didn't know everything I know about me and what I do, would that post make sense?"

Because [00:27:00] very often, of course, as experts, our brain takes shortcuts. It assumes a lot of context, it skips steps, and when we read back, sometimes the post on an email doesn't make sense So you do need to practice writing it or saying it, but also looking back and assessing where you could improve.

And another level of that assessment and improvement is getting feedback from somebody else, ideally an expert who can look into it. Because if you only practice without feedback, it will keep you stuck or it will keep you progress very slowly. Imagine trying to become a pro tennis player without having a coach who will look at your technique and look at things you could do better and give you feedback on every practice after every match.

You will learn and master that skill so much faster, [00:28:00] right? Rather than you trying to do it on your own and maybe not seeing a simple shift that could improve your game for years or months on end

Feedback accelerates mastering any skill set When I, for example, work with my clients on messaging, I review multiple times many different ways of them communicating their value, whether it's their website, their multiple social media posts, their presentations, networking pitches, copy, whatever it is, right?

So we make it clearer, we make it more specific, we make it make sure that it sounds like them, that it's sharper, and we do it over and over because, of course, they have multiple opportunities to communicate their value throughout our coaching engagement, right? So with that, they get better much faster, and they [00:29:00] get more confident, they get clearer, and therefore, they grow their businesses, their revenue, or they get promoted or, create more impact in their organizations.

Okay, so let's recap Communicating value is a key skill that every professional leader needs to develop, and it really what it is, it's sales, right? It's how you help people understand the impact you create, how you communicate the benefit of your work, and how you help.

If you wanna get better at that, you need to, of course, start with believing you have value, then getting out of your brain onto paper by using the PCOMP framework. You gotta practice it, review your own things from the viewpoint of your audience, but also get feedback [00:30:00] from an expert.

Because they will see way more than you can see on your own, and they will give you also techniques and suggestions that you don't know just because you're only starting to develop that skill set.

So now, if you're a service-based business owners and you want to not only practice communicating your value with feedback, but you also want to walk away with a practical asset you can use right away and sell and make money, I wanna invite you to a five-day challenge.

It's running from July 13th to 17th at noon, and the challenge is about stopping the summer lull, building an email sequence in five days that make sales this summer. So within five days, just one hour a day, you will end up with a sales sequence that you will be able to use [00:31:00] to make more money, sign more clients, and you will know now how to communicate your value very effectively, especially via email.

And it's only $93, so I will leave a link in the show notes for you to come and join me. You'll have a lot of support, a lot of feedback in sales at the end of it. And if you're a corporate leader or a non-profit leader and you wanna communicate your value with more confidence, whether it's in interviews, meetings with executives or potential clients, stakeholders

or you wanna ask for a promotion, book a complimentary consult with me. And in there, let's talk about what you want, what's been getting in the way, and how can I help you develop and master this skill. Thank you for listening, everybody, and I will see you in the next episode. [00:32:00] Bye.