Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
Instead of How Do I Grow My Business - Ask Yourself This - MM 257
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you keep collecting strategies but you’re not executing, it might not be a strategy problem. But an identity problem.
You can’t build a CEO-level business with an employee or hobbyist identity.
If you keep collecting strategies but you're not executing, it's not because you're lazy. It's because you're trying to build a CEO-level business with an employee or at best hobbyist identity. So here's the question I ask all my clients: Who do you need to become to have the business you want? Most people don't know how to answer it at first because they... We've been trained to ask, "What do I need to do?" Not, "Whom do I need to become?" And what I've seen over and over again is this: the strategies actually aren't the hard part. They're the easy part. The hard part is the identity shift. Raising your prices isn't always just a pricing problem. Often, it's a self-worth and value problem. Building a team isn't just a hiring problem. It's a trust problem. Trusting other people can do things well and trusting yourself to lead them well. Getting more visible isn't a marketing problem. It's a courage problem, being willing to stand fully behind your value without shrinking. And I know this because I lived it. When I left corporate, I had 18 years of leadership experience and an executive MBA, and in my own business, I still second-guessed myself at first. I undercharged and over-delivered. I was terrified of being seen as too much The shift for me happened when I stopped trying to fit into what I thought a business owner was supposed to look like, and I started leading from who I actually was. So my question for you today is this: who do you need to become to create the business you want? Share that with me. Email me at maggie@stairwaytoleadership.com and let me know. Happy Monday
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