Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
Email Marketing for Service Businesses. How to Nurture Leads and Convert More Clients - MM 258
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You're showing up. You're networking. You're posting. But the leads aren't converting the way they should.
Here's what's missing — and it's simpler than you think.
Only 9% of people are ready to buy at any given moment. The other 81%? They need nurturing. And email is how you do it — consistently, personally, and without relying on an algorithm.
Your email list is an asset you own. No platform can take it away.
If you've been sitting on a list you haven't touched — or you've been thinking about starting — this one's for you. 👇
DM me on Instagram or LinkedIn, and I'll help you keep it simple.
#EmailMarketing #ServiceBusiness #ScaleYourBusiness #BusinessGrowth #ClientAttraction #MarketingStrategy #WomenInBusiness #EmailList #NurtureYourLeads
How do I stay in touch with people I meet networking who aren't ready to buy yet? How do I sign more clients without working more hours? How do I make sure that all the effort I put into being visible actually turns into consistent clients? If you've asked any of these, this one is for you. The answer to all three, email marketing. And in today's Maggie's Moment, I'm going to tell you exactly why it's one of the most powerful tools in your business. Only about 9% of people are ready to buy at any given moment. That means that 81 out of 100 people you meet at networking event, social media, anywhere, aren't ready yet. But they could be with time. Email lets you stay in front of them consistently without fighting an algorithm. You control who sees what, and that's something social media will never give you. Your email list is also your inner circle. These people chose you. You can give them more value, build a more intimate relationship, and create real loyalty The kind that turns followers into long-term clients. And then when you're ready to sell, your list converts better. These people know you, like you, and trust you. And as you create one email, you can send it to hundreds or thousands of your warm leads and still make it personal. So the person on the other end feels the connection. It feels human. That's the power of email. And what many business owners miss is that your email list is an asset you own. Your social media account could be banned tomorrow. Your list is yours forever. So if you've been sitting on a list you haven't touched in months or you've been thinking about starting and don't know how and where to begin, DM me. I'll help you keep it simple because that's exactly where most people get stuck. They overcomplicate the whole process from the start and they stop. And it doesn't have to be that way. Talk to you soon.
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