Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
How Divorce, Burnout, and 18 Years in Corporate Made Me the Coach Whose Clients Get Amazing Results - EP 260
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What makes a great business coach? It's not just certifications or years of experience. It's the combination of everything life has thrown at them, and what they did with it.
In this personal episode, Maggie pulls back the curtain on the story behind her coaching philosophy, why she combines business consulting with coaching and high-performance habits, and the 7 unique things that make her the coach her clients can't stop raving about.
If you've ever wondered what makes Maggie different, this is the episode to listen to.
What You'll Learn:
- Why business strategy alone will never be enough to get you results, and what's missing
- How Maggie's parents' divorce at age 11 shaped her ability to read people and coach with precision
- Why being introverted and intuitive are actually superpowers in the coaching room
- How corporate burnout led Maggie to high-performance coaching, and why she now brings it to every client
- The difference between a consultant and a coach, and why Maggie bridges both
- The 7 unique skills and experiences that combine to make Maggie's coaching unlike anything else on the market
- Why Maggie's free consultation feels nothing like a sales call and everything like a coaching session
Resources & Links Mentioned:
🎯 Book your FREE complimentary consultation with Maggie: https://calendly.com/maggie-s2l/discovery-call-1
📧 Stop the Lull Challenge — Build a complete email sales sequence in 5 days using AI. Available July 13–17, 2026 - https://www.eventbrite.ca/e/stop-the-lull-build-an-email-sequence-in-5-days-and-make-sales-this-summer-tickets-1990959977889
(If you're listening after July 2026, book the free consultation instead)
Connect with Maggie:
🌐 Website: https://stairwaytoleadership.com
📱 Instagram: https://www.instagram.com/maggie.perotin.s2l/
💼 LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/
🎙️ Subscribe to the Diamond Effect Podcast wherever you listen to podcasts
.jpg)