Diamond Effect - Strategies to Build a Service Business Worth Owning
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create a valuable asset you could sell (if you wanted to) while enjoying life and freedom as you scale it.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Diamond Effect - Strategies to Build a Service Business Worth Owning
How to Ensure your Q4 Numbers Make 2026 the Best Year Yet - MM 266
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Many business owners slow down in summer and wonder why Q4 is slow.
The two are connected. What you do today shows up in your results 60-90 days from now. In this Maggie's Moment, you'll learn what to do so that your Q4 2026 is the best one yet.
Happy Monday, everyone. My dear business owners, today I wanna give you a gentle but important nudge. We're heading into the last four months of the year, and if you want the last quarter of twenty twenty-six to be your strongest — back to school, holiday season, year-end budgets all working in your favor — you need to start planting the seeds right now. Not in September, right now. And here is why. In business, what you do today shows up in your results thirty, sixty, sometimes even ninety days from now. The clients you sign in October, they're coming from the relationships you're building in August. The referrals that come in November, they're coming from the conversations you're having today or next week. And yet, this is exactly when most business owners slow down. Summer hits, things feel quieter, and instead of planting seeds, they go into waiting mode. Waiting for referrals, waiting for someone to find their website, waiting for the phone to ring. But then October arrives, and they wonder why business is slow. Here is what data tells us. More than seventy percent of businesses say that combining their existing marketing with proactive outreach produces better results than either approach alone, and I see that in my own business, especially this year. In other words, waiting to be found is only half of the equation. The other half is going out and getting in front of your ideal clients intentionally. And I'm not just talking about cold outreach or ads. I'm talking about planting seeds in places where your ideal clients already are. If you serve homeowners, what about flyers in the neighborhoods where your best clients live? Door knocking, community events. And if your ideal clients are business professionals, LinkedIn is where they spend a lot of their time. Are you connecting, commenting there, starting conversations? And the more creative you are, the better. So maybe your ideal clients are in your local book club or your fitness class, your neighborhood association. Relationships built in real life convert beautifully because the trust is built so much faster there. The point is this: in twenty twenty-six, the most successful service-based business owners are not the ones sitting back and waiting to be found. They're the ones consistently showing up, building relationships, and planting those seeds so that when their ideal client is ready, they're the first persons that come to mind. So start today because your Q4 depends on it.
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